Workshop Speaker
The Rhetoric & Aesthetics of School Marketing & Communications
Joint presentation with Gene Liechty.
This workshop, presented by Patrick Halbrook and Gene Liechty, will explore the theory and practice of school marketing and communications. Theoretically, we should be driven by the same principles of rhetoric and aesthetics that we already value as classical Christian schools. But how can these principles be applied to school marketing and communications? Combining a theoretical and practical approach, Patrick and Gene will share strategies for communicating truth, goodness, and beauty in school web and print materials.
Patrick Halbrook is a rhetoric and humanities teacher at Cary Christian School, where he has taught a wide variety of classes since 2006. During that time, he has guided over 400 students through their senior thesis projects. Patrick studied the Bible and great books at Florida College and received his master’s degree in history from North Carolina State University. In addition to teaching, he helps lead the Triangle Classical Forum, a community of classical educators in the Raleigh-Durham Triangle, and has written articles on history and education for The Imaginative Conservative, FORMA Journal, and The Classical Difference. Patrick also has a background in website and graphic design; he and his wife, Kaylie, own and operate Paideia Graphic Design, providing print and web design services for classical and Christian schools. Patrick and Kaylie live near Raleigh, North Carolina with their four children.