Wally Caddow

Marketing 101: Telling Your Story, Growing Your School

Joint presentation with Matt Dixon.

This workshop will give schools the basic framework for telling their school’s story and growing their school through best practices in private school marketing.

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Wally and Liz Caddow founded Trinity Classical Academy in Santa Clarita, CA in 2001. Today, Trinity is in its 23rd year with 560 students in grades TK – 12th and has graduated 13 classes totaling over 400 students who have attended some of the finest universities and colleges in the United States.

Trinity has also pioneered the inclusion of special education into the classical school setting by opening the Imago Dei School (Latin for the Image of God) to serve students with developmental disabilities. The only classical school in the country to do so, and one of the few Christian schools to address this underserved population.Trinity now also serves 160 plus students in the independent learning community through Trinity’s Libertas Preparatory School.

Wally and Liz make their home in Santa Clarita, CA. Their son, Ian, attended the United States Naval Academy and now serves as a 1st Lieutenant Logistics officer in the United States Marine Corps, married a Trinity Alumn, and the Caddows were excited to celebrate their first grandchild this past fall. Their daughter, Hannah, graduated from Life-Pacific University this past spring with a Masters in Leadership Development. Their youngest daughter, Lily, just completed her Freshman year at Wheaton College, where she also plays on the Wheaton Thunder women’s basketball team.