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Advancement Director

Covenant Christian School

Advancement Director

2350 FRANKFORD AVE, PANAMA CITY, Florida 32405-2240

Position Description


Covenant Christian School



The full-time Advancement Director reports to the Head of School and is responsible for the overall planning, management, coordination, and evaluation of the enrollment management, development, communications, and constituent/public relations programs of the school – activities that create a supportive climate for enrollment and fundraising. This is all to provide sufficient resources to ensure the school can achieve its mission.



Enrollment Management

● Responsible for the planning, management, and implementation of the marketing, recruitment, and retention of students. This includes but is not limited to open houses, campus visits, tours, re-registration, literature creation, social media posts, etc. This includes working directly with the Administrative Assistant for Admissions.

● Working closely with staff and volunteers, coordinating the external and internal marketing efforts and initiatives that attract and retain students in sufficient numbers to support the school’s programs.

● Plan, collect data, make projections, and report enrollment management data.


● Responsible for the planning, management, and implementation of all fundraising and donor initiatives.

● Plan, manage, and implement annual giving, major gifts, and events. This includes, but is not limited to: prospect identification and research, cultivation, solicitation, gift processing, acknowledgments, and stewardship.

● Educate and engage key volunteers in implementing mission-based fundraising.

● Works to create and support a culture of giving within the school. (Annual Fund)


● Responsible for setting and maintaining professional writing and design standards for school communications. This includes, but is not limited to:

o Print publications including school newsletter/magazine, annual report, marketing materials, giving program brochures, and direct mail pieces

o Electronic communications including website and email

o Frequent Interactive Social Media posts: Facebook, Instagram, Twitter, etc.

o Media relations including advertising and press releases in local newspapers, and local media coverage of school events.

Constituent Relations

● Identify, recruit, and engage volunteers including: prospects, parents, alumni, grandparents, students, faculty, administrative staff, Covenant Presbyterian, etc.

● Volunteer planning and management

● Building relationships with local churches

● Work closely with the school board, staff, and volunteers to assist them in their activities

● Plan activities for school events to foster community, relationship building

● Work to build an alumni network
● Database management: oversee the management of databases as it relates to enrollment management and development, especially the updating and maintaining of the alumni database

● Seek third-party recognitions, grants, special funding, etc.


● Must have experience in enrollment management, development, sales, marketing,

communication, and/or volunteer management, preferably in the field of education.

● Ability to appreciate and communicate a passion for classical Christian education

● Demonstrated leadership and effectiveness in developing and accomplishing organizational goals

● Ability to build a team, effectively recruiting and managing volunteers

● Superior communication skills, ability to conceptualize and execute strategic plans, the ability to interact confidently and effectively with school staff, students, donors, trustees, school administration, the media, and alumni

● Working knowledge of Google Apps, WordPress, Hubspot, and other resources

● Experience in a not-for-profit environment is preferred

● A minimum of a Bachelor’s degree in a related field



● Send a resume, cover letter, and list of three references to [email protected].

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